You may be familiar with Matt Latimer’s book Speech*Less about his career as a speechwriter in Washington during the Bush administration.

Apparently, President Bush had learned at Yale that all speeches should have an introduction, three points, a peroration, and a conclusion.

(What’s a peroration?  It’s the wrap-up, in which you remind the audience, in new words, what has been proven and what you urge them to do.)

Matt the speechwriter found this template lacking in creativity.  “To hell with Yale,” says Matt on page 188 of his book.  “I’d gone to the University of Michigan, where we learned that speeches should be fun.”

I agree.  A speech without the spirit of humor, or joy, or playfulness is about as exciting as a mashed-potato sandwich.

To stimulate your creativity as a speechwriter or presentation developer, I give you Mr. Tom Waits.

Tom Waits is a good model for creativity, because on National Public Radio, Tom  interviewed himself (itself a creative act,) asks himself some creative questions, and comes up with creative answers.

For instance, he asks himself what’s the most curious record in his collection.

His answer?  “In the seventies a record company in LA issued a record called ‘The best of Marcel Marceau.’ It had forty minutes of silence followed by applause and it sold really well. I like to put it on for company. It really bothers me, though, when people talk through it.”

Then he asks himself what’s wrong with the world. 

“We are buried beneath the weight of information, which is being confused with knowledge.

Quantity is being confused with abundance, and wealth with happiness.

Leona Helmsley’s dog made $12 million last year… and Dean McLaine, a farmer in Ohio, made $30,000.

It’s just a gigantic version of the madness that grows in every one of our brains. We are monkeys with money and guns.”

Click on the link and read the rest of it.  It’s playful and will invite your creativity to e-merge with your business savvy.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

The current shouting match going in Washington is bad public speaking.  Good public speaking begins– literally and figuratively– with civility. 

“May it please the court,” says the lawyer.

“Madam Speaker,  Vice President So-and-So, members of Congress, distinguished guests, and fellow Americans,” says the President at the State of the Union.

“It is indeed an honor and a privilege to be with you today,” say most commencement speakers.

“May the words of my mouth, and the meditations of my heart, be acceptable to You,” says the preacher, beginning her sermon.

Speeches begin with an elaborate display of good manners because good manners flatter the audience and predispose them to find the speaker and his argument appealing.

So public speech begins—literally—with ritualistic words of respect designed to, at the least, get the audience to lend its collective ear to the speaker.

Later on in the body of the talk, if the speaker is advocating against an opposing point of view, she would be wise  to state that view in a fair and balanced way, and acknowledge the legitimacy of it.

Then, without demonizing the values and beliefs that support the opposing view, the speaker can demonstrate why that view is flawed, and hers is better.

In addition to treating the opposing view as reasonable, the speaker should be mindful of her own tone and word choice. 

We recognize that being uncivil earns the speaker notoriety, adulation from the partisan crowd, and maybe some emotional catharsis. 

But it tends to delay a considered decision made for the public good because it shuts down the other side’s ability and willingness to listen. 

In the end, civility gets things done better, cheaper, and faster.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

My friend and colleague Patricia Fripp, one of the finest speakers and teachers in this world or the next, has a wonderful phrase.  “Sameness is the enemy.” 

What does she mean by this?  Here’s my take on it.

She means that speakers can’t hold the attention of a room full of people when they get stuck on the same channel for too long.

What is a channel?  Well, it’s something physical, mental, vocal, or verbal that you are doing too much of.

For instance, if your voice springs forth at the same volume all the time, your audience will tire.

If you plod or speed at the same pace for the duration, they will grow weary.

If you lack variety of pitch, and fail to make important words stand out from the less important, they will struggle to follow your reasoning.

If you stand in the same place for too long, your listeners will get fidgety.

If you move constantly back and forth across the floor like a shark, they will get distracted.  Such movement is noise, not signal.  It distracts from what you’re saying.

If you gesture too much, they will be drawn away from your content.

If you don’t gesture at all, they will struggle to understand your point of view, or how you feel about the issues, and will be less focused.

If you talk about yourself ad infinitum, their eyes will glaze over.

If slide after slide shows data, they will fatigue.

If you use fat words too often (big fancy ones) some listeners will withdraw in shame, and others will attack in a rage.

If you use skinny words (simple everyday ones) you may lose the more sophisticated members of your audience.

If you spend too much time in the world of the general and abstract, they will lust for particulars and stories.

On the other hand, if you deal exclusively in facts, they will wonder what your point is.

And if you make a theoretical case for action, they will drop out of listening because they hunger for a real world example to help them SEE what you SAY.

To paraphrase Adlai Stevenson, the way of the speaker is hard, requiring constant channel surfing in order to retain the attention of the viewer. 

Sameness is your enemy.  Variety, diversity, and surprise are your greatest allies.

Bring them with you to your next presentation.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.