A study in the Journal of Sports Sciences established that pro-basketball players who had a rigid pre-shot routine were 17% more accurate foul shooters than those who did not.

The rigid pre-shot routine is believed to help transfer control of the activity away from the cerebral cortex (good for learning new things) to the cerebellum (good for performing complicated tasks under pressure.)

This shift is also documented in an article in Scientific American. However, there are two complicating factors: 1.) The cerebellum is not accessible through conscious thought, and 2.) If we over-monitor our own performance in real time, we run the risk of choking.

So how do you get to the zone of peak performance and overcome your stage fright?  Research suggests that giving yourself one-word instruction (e.g., “smooth,” or, “calm.”) is a good way to go.

“If you use one word, it prevents you from regressing into conscious control, but it’s still strong enough to activate the schematic cue to get that motor program running,” says researcher Daniel Gucciardi.

A good presenter has a routine for preparing early, rehearsing often, and giving herself effective instruction in order to transfer content from her cerebral cortex to her cerebellum.

My advice: Get a routine.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact. 

Michael Alley has investigated an alternative to the default PowerPoint slide layout, which he terms the “assertion-evidence design.”

This approach employs succinct sentence headlines (sentences that make an assertion) at the top of the slide.  Under it, in the main section of the slide, there would appear a visual representation of evidence, such as a picture or a graph.

In multiple experiments, Alley has found that students viewing presentations following this design were better able to recall the main assertion of slides than were those students viewing presentations employing phrase headlines and bulleted text.

An example of a phrase headline would be, “Product safety,” a phrase that contains no information of value and no point of view. 

If the author of such a slide were to use Alley’s “assertion-evidence design,” the headline might read, “Product safety is competitive.”  That is, the sentence would make an assertion, or a point, and then the viewer would be able to glance down to review the evidence on display that supports the assertion.

McKinsey and Co.,  a leading consulting firm, has used this methodology for years, if not decades, as have other reputable institutions, including the Lawrence Livermore Laboratory.  

Any presenter whose job is to create clarity out of complexity will benefit from using Alley’s “assertion-evidence design.” 

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.  Sign up for our presentation tips and learn more about us at http://www.simswyeth.com/.

Once again, I am the speech coach who has run into a very accomplished person who mumbles.  He’s on the fast track at a major American corporation, and his boss has gotten word that senior people can’t understand him when he presents.

Receptive to help and concerned about the consequences of this life-long habit, he is struggling to be mindful of his speech.  Since the physical process of speaking is something we all do without conscious thought, the effort to be aware of the placement of his tongue and lips is a challenge.

He’s getting there.  He’s louder than he was, which is great, and he’s keeping his voice up all the way to the ends of his sentences, but he still needs to slow down and land on every vowel and consonant.  He tends to zip through syllables.  For instance, for constitutional he says cons-too-tional, leaving out that middle ti syllable.

When these mistakes pile up during a high stakes presentation, it makes him appear nervous, and makes him harder to understand.

Smart guy.  He shouldn’t be held back by something mechanical like not knowing where to place his tongue and lips when speaking plain old English.  Of course it’s nothing that voice and speech training can’t fix.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.  Sign up for our presentation tips and learn more about us at http://www.simswyeth.com/.