Every great store has a theme.  Nordstrom’s has the theme of customer service.  Starbucks has coffee.  L.L. Bean used to be great when it stuck to its theme of outdoor clothing you could pass down to your children.
 
Sims Wyeth & Co is a store that sells presentation skills, and one item that some customers want to find on the shelf is PRESENCE. 

So, I choose as my theme for a month the idea of PRESENCE.  What is it and how do you get it?
 
If you ever had the pleasure of seeing Merce Cunningham, the great dancer and choreographer, you may know what presence is.  

Johnny Carson had presence, more than Dave, Jay, and Conan combined. 

Bruce Springsteen has presence, even when he’s not filling a stadium with his energy. 

And Roseanne Barr has presence–she radiates mischief.  Sarah Palin too, although her presence comes more from combativeness.

All of these people  have presence—a magical aura that makes them appealing to others.  We suppose they were born with it, they did nothing to cultivate it, and they didn’t have to do anything to send it our way.  It just leapt off them like light off a mirror.
 
I will challenge that notion for the next month, until October 15th.  I will argue that all kinds of people can have presence, that it is a multi-dimensional attribute that can be cultivated, and that it can be thrust upon all of us by the circumstances of life’s ups and downs.
 
So my assignment is to answer two questions:  What is presence?  And how do you get it?

Stay tuned for a month of presence.

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

What do you do when your product is losing share to a new competitor and it’s time to present the annual marketing plan?

Stay positive! Acknowledge the challenges and the implication, but do so in a matter of fact manner, and move quickly to your proposed solution.

Even if you have a snowball’s chance in hell of recovering your market share, put together a plan that could work if everything were to break in your favor.

And demonstrate commitment in your choice of words, your posture, and your tone of voice. Everyone knows it’s a bad situation before you begin, so you must demonstrate belief in the possibility–however small–of success.

We are not rewarded in business for dragging problems into the board room and dumping them on the table in front of senior people. We are rewarded for being crystal clear about the situation, and giving them the best option you and your team can devise.

You are the captain of your brand. There is no honor in leaving the ship while it sinks. Your job is to fight to the end. The brand may go down, but you will be remembered for your determination and optimism in the face of dire odds.

“Every word uttered evokes the idea of its opposite,” said Goethe. This is true because no single statement can summarize the totality of a person, object, idea or event.

For instance, if I say, “President Obama is a great public speaker,” my listener might be thinking, “Yeah, but…” and then come out with, “He says ‘er’ and ‘uhm’ too much in interviews.”

At that point, I am stuck with rephrasing my original assertion, because I was talking about my impression of the President speaking at formal occasions.

I would have done better to say, “The President is a great public speaker on formal occasions, although he ‘ers’ and ‘uhms’ too much in interviews.”

If I’d said that, then I would have been able to talk about the President’s accomplishments as a platform speaker without having to defend my incomplete assertion.

Furthermore, I would have demonstrated that I had thought about the pros and cons of the President’s speaking style, and would therefore have earned more credibility with my listeners.

It pays to say what you have to say, and also say what you’re not saying.