Hamlet is the Prince of Denmark in Shakespeare’s play called Hamlet, written around 1603.   He hires a bunch of actors to put on a play that he’s written, and he gives them coaching on how to speak their lines.

Four-hundred and six years later, what he says remains good advice for a presenter too.  Look how he’s telling them to speak clearly—“don’t talk as if you had marbles in your mouth,” he’s saying.

Also, he warns them not to wave their hands around too much because while passion is a great thing in a speaker, too much passion damages their credibility and distracts the audience from what they’re saying.

Here it is:

“Speak the speech I pray you as I pronounced it to you,

trippingly on the tongue; but if you mouth it as many of your players

do, I had as lief the town-crier spoke my lines. Nor do not saw the

air too much with your hand thus, but use all gently; for in the

very torrent, tempest, and, as I may say, whirlwind of your passion,

you must acquire and beget a temperance that may give it

smoothness.”

Hamlet, by William Shakespeare

Act 3, Scene 1

Go to executivespeechcoachny.com to see more ancient wisdom from a speaker coach who was actually a Prince.

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

Every great store has a theme.  Nordstrom’s has the theme of customer service.  Starbucks has coffee.  L.L. Bean used to be great when it stuck to its theme of outdoor clothing you could pass down to your children.
 
Sims Wyeth & Co is a store that sells presentation skills, and one item that some customers want to find on the shelf is PRESENCE. 

So, I choose as my theme for a month the idea of PRESENCE.  What is it and how do you get it?
 
If you ever had the pleasure of seeing Merce Cunningham, the great dancer and choreographer, you may know what presence is.  

Johnny Carson had presence, more than Dave, Jay, and Conan combined. 

Bruce Springsteen has presence, even when he’s not filling a stadium with his energy. 

And Roseanne Barr has presence–she radiates mischief.  Sarah Palin too, although her presence comes more from combativeness.

All of these people  have presence—a magical aura that makes them appealing to others.  We suppose they were born with it, they did nothing to cultivate it, and they didn’t have to do anything to send it our way.  It just leapt off them like light off a mirror.
 
I will challenge that notion for the next month, until October 15th.  I will argue that all kinds of people can have presence, that it is a multi-dimensional attribute that can be cultivated, and that it can be thrust upon all of us by the circumstances of life’s ups and downs.
 
So my assignment is to answer two questions:  What is presence?  And how do you get it?

Stay tuned for a month of presence.

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

 

Browsing the web recently, I ran into a video teaching the purpose and structure of 3-minute elevator speeches.

The advice was sound for structuring a formal talk, but I couldn’t conceive of an elevator speech lasting three minutes.

I could see an elevator dialogue being three minutes long, but not an elevator speech!

Three minutes in an elevator listening to someone trying to sell me on her business sounds like an eternity.  Three minutes at the water cooler would be half an eternity. And three minutes at a networking event would be long enough to make me look for the guy passing the little crab cakes. 

We all recognize the increasing value of brevity and concision, but three minutes does not feel brief and concise in an elevator, or any other social or public setting.  

I recommend an elevator dialogue that starts with an elevator question.

How about this for a starter after you’ve rubbed elbows with (and introduced yourself to) a VP of Marketing.  You ask each other questions, he finds out you’re an expert in the principles and practices of persuasion, and then you ask him if you can give him your value proposition.

“How long is it?” he’s bound to ask.  If you say three minutes, you’re dead in the water. 

You say, “Short,” and begin. 

“What is the value of your Brand Directors being able to make their plans clear and exciting to the organization?”

The answer should be, ” Uh…that’s important.”

You say, “Why is it important?”

And he says, “Because it saves time and money, reduces indecision, and gets the whole machine humming — it improves the vitality and energy of corporate life.”

Then you ask, “How are your Brand Director’s doing?”

He says, “Okay.”

“What if they were doing great?  What if you could take time and cost out of the marketing process, and at the same time electrify the brand teams?”

He might look at you a little skeptically at that point, but admire you for your enthusiasm.

“I’m not sure that’s possible,” he might say.

And you, taking the bull by the horns, say, “Listen.  Every day, information is sneaking off to make babies with other information.  The world is overrun with information, and it’s only getting worse.  The most valuable thing on this planet is a person who can create a sense of clarity and alignment out of the tsunami of information that demands our attention.  The ability to communicate well is a hard corporate asset masquerading as a soft skill.  It’s the ultimate competitive weapon.  And that weapon can only be developed through training.”

He looks at you, and says, “You really believe this, don’t you?”

You say, “Yes, I do.  I’d like to schedule an appointment with you to show you how my company can save you time, money, and frustration, and give you the one competitive advantage that is hard to replicate overnight.”

And more than likely, he’ll say, “Okay, give my assistant a call and get it on the books.”

How long was that?  A minute and 10 seconds.  And it wasn’t a monologue.  Yes, it had a speechy part, but it was based on asking questions, listening, and asking follow up questions.  And only once, when he tried to dismiss the argument, did you get on your high horse and get salesy. 

The world has hype-fatigue.  Engage in dialogue.  Don’t make speeches in elevators.