Henry Higgins was right.  The moment we open our mouths to speak, people judge us.  If we have New York accents, we get stereotyped.  If we speak with a southern drawl, same thing, different stereotype.  And if we speak like a professor, I would bet that many people avoid us like the plague.

Of course, we can overcome these stereotypes with the positive qualities of our character.  We can sound like Tony Soprano and act like Mr. Rogers.  But the lingering effect of the stereotype remains.

In our practice at Sims Wyeth & Co.  we are asked to improve the voice and speech of employees whose are having trouble being heard.  This takes several different forms.

First, there are those who have difficulty getting to the point.  This is most likely a thinking problem and a habit with obscure roots, not a voice and speech problem.

Then there are those who speak English as a second language.  We are a country of immigrants, but when 12 individuals in one department come from 10 different countries, there are many accents and many sets of ears trying to listen to many different pronunciations of English.  If the conversations are crucial to strategic business issues, it’s a problem.

Then we have some good old American mumblers.  These people need to learn how to use their articulators.

And then there are fast talkers, slow talkers, close talkers, soft talkers, and too-loud talkers.  And up-talkers, nose-talkers, and talkers who sound like they have marbles in their mouths.

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

What do you do when your product is losing share to a new competitor and it’s time to present the annual marketing plan?

Stay positive! Acknowledge the challenges and the implication, but do so in a matter of fact manner, and move quickly to your proposed solution.

Even if you have a snowball’s chance in hell of recovering your market share, put together a plan that could work if everything were to break in your favor.

And demonstrate commitment in your choice of words, your posture, and your tone of voice. Everyone knows it’s a bad situation before you begin, so you must demonstrate belief in the possibility–however small–of success.

We are not rewarded in business for dragging problems into the board room and dumping them on the table in front of senior people. We are rewarded for being crystal clear about the situation, and giving them the best option you and your team can devise.

You are the captain of your brand. There is no honor in leaving the ship while it sinks. Your job is to fight to the end. The brand may go down, but you will be remembered for your determination and optimism in the face of dire odds.