While the overt medium of conversation is language, the covert media are also highly influential, and they are numerous. In no particular order, they are the voice, the body’s gestures (including the effective use of ears), and the symbolic power of clothing, grooming, and other signs of social status, such as your resume, alma mater, and accent—to name just a few.

If you misuse words—for instance, if you say “irregardless,” instead of “regardless,”—some of your listeners will write you off as half-educated.

If you interrupt someone even once (without apologizing), they may decide it’s not worth their time getting to know such an egotist.

If you don’t look at the other person when you speak, or when you listen, they may conclude that, at best, you are shy and at worst, you’re shifty, unreliable, or maybe even crazy.

If you consistently demonstrate that you either have not heard or understood what the other person has said (because you’ve been busy composing your clever retort rather than listening) they will most likely conclude that it will be difficult to do business with you.

And if your speaking voice lacks an adequate range of volumes, pitches and speeds, or if your speech is laced with “likes, you knows, I means, uhs, uhms, and ers,” your partner in conversation will have a difficult time concluding that you are a bright and talented individual.

But all is forgiven if you are deeply curious about other people. Good conversationalists, and good sales people, are curious. Really curious, not only because they want to make the sale, but also because they are just plain old curious about people and the world.

And if, in addition, you are endlessly interested in others, not because you want to sell to them but because you really do have the capacity to empathize with them, to see the world as they see it (not necessarily agreeing with them), then you can screw up all the things I mention above—misuse of words, interrupting, lack of eye contact, and speaking in a dull-as-dishwater voice—all of these rules you can violate with impunity if only you listen, really listen, and show them that you’ve listened and understood, and made them feel heard.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

I hate to get real tactical-practical on the presentation skills continuum, but somebody’s got to say something. People who jiggle their knees while talking are not doing themselves any favors.

I was sitting across a desk from a young guy and could see that his knee was going up and down like a hummingbird’s wing—so fast you could hardly see it. The rest of him—the part above the desk—was vibrating slightly.

When he got up to present, the amount of extraneous presentation movement detracted from his credibility as a presenter and limited my ability to listen to him. When I mentioned it to him, he said he couldn’t help it, that he’d always done it, that he was Venezuelan by birth, and that his parents had given him espresso from day one.

I said, “Let’s pretend you have no memory of your past. Just for a few minutes, all your memory chips are erased. Do it again, and stand still.”

He did much better. Then I said, “You are still water. You are calmness personified. You are so still you are like a Sphinx. Try it like that.”

Bingo. Even better. Then he sat down and started jiggling his knee again.

Oh well. Now he knows he can stop when he wants to. I have it on tape.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

A Zen monk had sweaty palms: Pointers on the path to better public speaking

You may be interested because:

• You are a serious student of the skill needed to speak effectively to groups.
• You have enjoyed the short nuggets of practical advice that are easy to read.
• You have friends, colleagues, and direct reports who could use some help.

Or, you have friends, colleagues and direct reports who are expecting a really useful and inexpensive Holiday Gift from you, and you are running out of time.

Don’t worry.  You can give Zen Monk as a New Years’ Gift!  It will set the tone for 2012.

E-books are available at Amazon and BN.com.  Paperback books are only available  at www.simswyeth.com/store.

A Zen monk is a compilation of very short aphoristic pointers about what to do and NOT to do when planning, writing, or delivering a speech or presentation.

Here’s what some people have said about it:

“…luminous insights into the rhetorician’s craft.”
- William Malik, Technologist

“Sims Wyeth’s Presentation Pointers are my favorite regular email messages.”
- Patricia Fripp, former Pres., Natl Speakers Assoc.

“Sims Wyeth is a breath of fresh air in a world of ponderous teachers and all-knowing lecturers.”
-  Charles Reilly, In-Person, Inc.

“Sims Wyeth is a master… his book is an object example: clear, insightful, wise–and a delight to read.”
- Charles Green, Trusted Advisor Assoc.

“For years I have been printing out each oratorical bon mot, and now I will have a single source.”
- John Bliss, BlissPR

“This book is the next best thing to having Sims on your left shoulder…”
-  Charles van Horne, Abbott Cap.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

But, as I was told, in raising assets for alternative investment strategies, this approach may not work, and in fact could be irrelevant. The problem potential investors have is patently obvious: they want to increase return and lower risk. And, I was told, they will almost certainly refuse to tell you anything about their portfolio of investments, thereby cutting off the possibility of you conducting an empathetic discussion about their business needs.

If this is the case, and I understand it usually is, then our best hope is to tell our story well and respond to their questions with candor. How can we do this so that we increase the likelihood that we can raise sufficient assets in the required time frame?

The Investor’s Point of View

One way is to reconsider asset raising from the investor’s point of view. At the core of the decision to hire a manager is the question of risk. While the investor will certainly have rational business concerns about your track record, performance, team turnover, etc., they might also be concerned about personal risk. After all, the decision they make will reflect on their judgment, and they may be rewarded for the performance of the manager they hire. This is especially true for large institutional investors, where lack of trust can cause them to delay their decision or prevent them from responding favorably.

So in a sense, we are back to a consultative approach to asset raising. The investor has a problem – he is full of skepticism, distrust, and fear. When we meet with him, it is our job to overcome these obstacles and persuade him that we are capable of meeting both his rational business needs and his personal emotional needs for security.

Persuasion

There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. It’s an intellectual process – you build your case by giving statistics and facts and quotes from authorities. It’s what we do with our pitch books. But there are two problems with rhetoric. First, the people you’re talking to have their own set of authorities, statistics, and experiences. While you’re trying to persuade them, they are arguing with you in their heads. They’re questioning your selection and arrangement of the numbers. They’re comparing you to the six other firms they’ve been talking to. And second, if you do succeed in persuading them, you’ve done so only on an intellectual basis. That’s not good enough, because people are not inspired by reason alone.

The other way to persuade people, and ultimately a much more powerful way, is by uniting your strategy with an emotion. The best way to do that is by telling a compelling story – about yourself, your strategy, the founding of your fund, and all the obstacles you’ve overcome, and continue to overcome, as you strive to serve the needs of your investors.

In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. The story you tell about your approach can communicate who you are, where you come from, where you’re going, what you believe, all in a vivid way that will enable your listeners to connect with you.

Persuading with a story is hard. Any intelligent person can sit down and make lists. A standard recitation of the fund’s history, staff, approach and accomplishments may be traditional, but your audience might very well find it repetitive and indistinguishable from hundreds of others they’ve experienced. It takes rationality but little creativity to design an argument using conventional rhetoric.

However, it demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. If you can harness imagination and the principles of a well-told story, then you get people to truly listen, nod their heads and reach across the table to shake your hand, rather than sitting there slouching toward indifference as you round up the usual facts and figures.

Telling the Story Face-to-Face

The interesting thing is whatever you do in a face-to-face meeting with potential investors, you and your strategy become a story. While they’re listening, they’re telling themselves a story about you. When you leave, they tell others the story of your meeting. You become a story, filed away in their library of experiences.

Cognitive psychologists describe how the human mind, in its attempt to understand and remember, assembles the bits and pieces of experience into a story, beginning with a personal desire, a life objective, and then portraying the struggle against the forces that block that desire. Stories are how we remember; we tend to forget lists and bullet points.

For instance, the traditional pitch follows a predictable pattern, and in fact, most funds will make more or less the same claims about their managers, strategies, processes, and teams. This is a safe approach, but not optimal. Instead, you want to display the struggle between expectation and reality in all its nastiness. Tell the truth, in other words.

Most companies and executives sweep the dirty laundry, the difficulties, the antagonists, the struggle under the carpet. They prefer to present a rosy and boring picture to the world. But as a storyteller, a blood and guts guy who’s out there every day running money for his clients, you want to position the problems in the foreground and then show how you’ve overcome them.

The typical positive, polished pitch doesn’t ring true. They know you’re not spotless. They know everyone slants their statements to make their company look good. Positive boilerplate actually works against you because it foments distrust among the people you’re trying to build trust with. When you tell the story of your struggles against real antagonists, your audience sees you as an exciting, dynamic person.

I was pretty upset with myself when I left the Princeton Club, thinking that I’d demonstrated a lack of understanding of the hedge fund market. But in the end, I think I was right. If you take a consultative approach to raising assets and look at the investor’s business and professional problems, you discover several things: (i) they see a lot of pitches that look and sound the same, (ii) they are skeptics, and rightly so, (iii) the decision to hire a manager represents both a business and personal risk.

In the end, given relative parity between your strategy and others, their decision is about you, the manager. You’re the tire they want to kick. If you dramatize the challenges you face, and tell stories about how you overcome them, you make yourself more real and increase the awareness of your alpha. And that should help you raise assets more efficiently.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

I have grown.

With my first clients, I was all about the physical stuff, the acting stuff: eye contact, voice and body language. It was all I knew: I had no idea what anyone in business was talking about.

Then I got interested in presentation structure. “Have a grabber,” I’d say, “Something to make them sit up and listen.”

I also found myself urging clients to have a call to action at the end of their talks. I quoted Confucius: “To talk much and arrive nowhere is the same as climbing a tree to catch a fish.”

And of course, I was advocating that they limit the number of points they make in their talks and on their slides.

For ten years or so, these bits of advice kept me off the bread lines. However, there were at least three problems with offering up these helpful tips.

1. My competitors were saying the same things.

2. It felt cosmetic instead of transformative.

3. I was giving everyone the same advice.

As a result, my business suffered, I was frustrated because I wasn’t truly making an impact on people’s lives, and I was bored saying the same thing all the time—which is the curse of the advice giver.

What to do with this mid-life crisis, this search for meaning and integrity? Never mind that I also needed to build my savings for retirement, pay off my child’s mountainous college debt, and maintain my self-image as a card-carrying member of the upper middle class.

I stumbled around for a long time, quite honestly, holding it together with duct tape and chewing gum. But I think I may have stumbled on a few ideas that could restore my sense of self-worth. Let me explain.

It is my belief that presentation skills get greater as they become more meaningful for the audience. This means that a presentation skill that makes the speaker look good is not as great as a presentation skill that benefits the audience.

Many skills that are taught by the likes of me are cosmetic, more packaging for the speaker than meaningful contribution to the audience. This is not to say that packaging is unimportant. It is important for the speaker because it helps to predispose the audience to see the speaker as a trustworthy source of information. An example of packaging you may have heard is the injunction to dress for the job you want, not the job you have.

Cosmetics such as this do nothing to strengthen the actual intellectual , emotional, or ethical appeal of the speaker. In fact, they make it harder for the audience to discern the truth. And when such packaging overpromises and under-delivers, trust is broken, the speaker loses influence, and the audience looks elsewhere for meaningful value.

Should the speaker wear more humble clothing and lose his chance to shine? No, not at all. Looking good is a good presentation skill, but it’s not a great one because it benefits the speaker and not the audience. A great presentation skill provides a meaningful contribution to the audience. The improved image, authority and influence of the speaker is a by-product of that contribution.

So here’s the question. Whether as a leader, sales person, researcher, or influencer of any kind…what are the great presentation skills that one must demonstrate in order to make a meaningful contribution to an audience?

The speaker must:

1. Take apart the thinking of the audience on a given topic and rearrange it so that it’s new, improved, and widely embraced by the audience.

2. Move the audience out of a state of contemplation and into a state of action or preparation for action.

3. Give himself so generously and authentically to the audience, and create such a memorable experience for them, that he forges a personal bond with the majority of his listeners.

Please keep in mind that I do not claim these are ironclad laws of the presentation platform. Rather, they are my attempt to define great presentation skills (as opposed to merely good ones), those skills that would enable a speaker to make a meaningful contribution to an audience.

Ask yourself, can you do any of the above three things sitting, slouching, mumbling or standing with your hands in your pockets? I believe the answer is YES. Can you do any of these with poor eye contact, disheveled clothing, and awkward body language? Yes.

Of course a pleasing personality, a lively voice, and expressive, even colorful body language could help. But strangely, such attributes can harm as well, because polished speakers can become slippery ones, and slippery turns people off.

Let me supply examples. Charlie Green of Trusted Advisor Associates took my thinking about sales and rearranged it. I now think of selling as problem solving, as doing well by doing good, so now it’s a lot easier to pick up the phone and prospect.

Barack Obama got me out of my state of contemplation and into a state of action. For me, he was exciting, new, and a welcome change from the previous administration. I was against him at first because of his lack of experience, but he got me fired up, and out of my seat. I took action.

Beth Frates is a physician at Harvard Medical School. She speaks on the subject of exercise—her theme is exercise is medicine. Not only is that a powerful idea, but she has all the science to back it up, and the stories to make it compelling. Plus, she’s working on changing the role of the physician from expert to coach, or change agent, with the interpersonal skills to help you do what’s right.

Good presentation skills benefit the speaker. Great presentation skills benefit the audience. I urge you to start the journey from good to great.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

So how and when can a public speaker talk about the problems of the audience?  The answer is: right off the bat.

A few years ago at Cisco, the sales organization got together for a major overhaul.  Individual sales guys were hoarding client information, which benefited them but undermined the progress of the enterprise and the quality of the company’s service.

Among the speakers was a young woman speaking on a new subject: the data warehouse.  She stood in front of a large auditorium filled 99% with men, and said simply, “Cisco, we have a problem.”

You could have heard a silicon wafer drop.

She went on to describe the problem, its causes and consequences, and only after she had finished her problem definition did she introduce the solution: the data warehouse.

There is a point at which the presentation skill of problem definition becomes tedious.  But it doesn’t come as soon as you think.  If you truly understand the issue, and tell stories that illustrate the problem, then you have got the audience hooked emotionally and intellectually: they are going to listen hard to your problem definition, and your proposed solution.

You may get push back, because every idea gets scrutinized by critics and skeptics, but that’s good – they are pressure-testing your reasoning.  And it’s better to get them involved in a discussion than to have them ignore you.

The presentation skill of problem definition helps your audience move forward in the right direction, creates dialogue, and gives birth to creativity and innovation.  Plus it makes you look like one smart cookie.

Good presenters are problem solvers.
Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

When we go to the symphony or the opera, we may discuss the mechanics of the fingering required of the first violinist in Bach’s B Minor Mass, but what we really care about is the enchantment we experienced, the transport we felt as we were taken out of ourselves by the music.

When we attend a business presentation, we may momentarily think about the presenter’s ease and comfort at the front of the room, but what we care about, and remember, is the value of the experience, what we learned, and how much it shed new light on an issue important to us.

Our audiences want to get our big idea, and have that idea illuminate their battlefield like a flare, so they can do business better, or make a better decision.  They don’t give a hoot about our presentation skills unless they’re having trouble grasping what we’re trying to say.  They’re looking for an “Aha!” moment, not for body language or eye contact.

It reminds me of my transition from theater into business.  In theater we spoke about the truthfulness of the moment, about what the actor was trying to say with the words, about his expression of intention, his ability to be in the moment – responsive and alive to the immediate circumstances.

In business, I was suddenly engulfed in conversations about the mechanics of speaking – how to stand, gesture, move, and use your eyes.  It was all about appearing, and not about being – being enthusiastic, being full of conviction, being able to bring new ideas to life.

I recognize that actors have scripts written for them – scripts they memorize, and that they are pretending to be passionate, or ambitious, or sly.  So do we.  But the audience doesn’t want to see acting skills.  Acting skills are a given.  The audience wants to be deceived to such an extent that they believe that what is happening on the stage is really happening.  That it’s real.  We want to suspend our disbelief, and live vicariously through the dramatic (or comedic) struggle to which we are witnesses.  Otherwise, without the illusion, we don’t get the emotional kick.  When we see the mechanics, the illusion is destroyed.

The art of presenting lies in hiding the art.  As long as you can suspend the audience’s disbelief – in other words, get them to believe in you and your message, you’re doing your job.

Your skills are in service to the creation of value for the audience, and like all good servants, they’re at their best when they don’t draw attention to themselves.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

If the same guy were sitting in a room with his colleagues and bosses, he would be more focused, making an effort to impress his colleagues and bosses with his seriousness of purpose.

How to grab and keep him?  Here are some webinar tips to capture and keep attention:

• Base your presentation content on a case study your listener can see in his mind.
• Or, focus the content of the presentation on a relevant business problem.
• Spend less time per visual to keep the scenery changing.
• Write sentence headlines on slides to get the BIG IDEA across.
• Keep visuals real simple, preferably graphical.
• Require interaction.  Give quizzes using multiple choice questions.  Then give the correct answers, and show how many listeners got it right.
• Do this often to increase retention of presentation content.
• Move through the agenda reminding them where they are on the journey.
• Use a conversational style.  Or have two presenters in conversation.
• Rehearse a lot.
• Time your rehearsals.
• Have some one in the room with you to look at and talk to so you feel and sound more natural.

Like drugs, technology has side-effects.  Online presentations isolate listeners, where their attention can wander.  The peer pressure and expected behaviors of an actual live gathering of people tends to make people more focused.

You can reduce the risk of losing them, and talking to the void, by using some of the presentation techniques mentioned above.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

The original Olympics

They also believed that humans had four fundamental attributes:  will, emotion, intelligence, and imagination.  These four brothers were most in harmony when forged together by the heat of contests.

Public speaking could very well have been an Olympic Sport, because it requires will to accomplish a goal, emotion to move oneself and others, intelligence to craft a persuasive message, and imagination to see the possibilities, make them visible to your audience, and do it in a novel way.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

The challenges were many.  Often, scientists had to report to their bosses in Europe via video conference.  The image projected in Switzerland was a wide-angle shot of six people sitting at a table in New Jersey.  It was difficult to know which person was talking.

English was being spoken in a variety of accents. America is blessed to have brilliant people from all over the globe come to work in our pharmaceutical and biotech industries, but understanding each person, on both sides of the Atlantic, through a wire thousands of miles long, was a continual challenge.

When English is spoken as a second language, it is often delivered in the pitch pattern and rhythm of the first language, which makes it hard for us Americans to grasp, and perhaps even harder for those who come from yet another country and whose first language is different from that of the speaker.

Sensitive cultural issues arose. In some European cultures, one does not tell a senior scientist overseeing a vast number of crucial experiments that his presentations are incomprehensible. One calls on a consultant to say such things, if in fact the scientist in question agrees to meet with the consultant.

And then there’s the problem of the traditional approach to scientific communication. The language, form, and conventions of published scientific papers- which spill over into scientific presentations- could almost have been devised to conceal information.

Even in conversation, scientists use words that are perfectly ordinary within science but are simply never heard at a bar, dinner party, or on the side of a soccer field. When speaking to marketers, scientists have to learn to stand back from their own work and see it as strangers might.

They need to ask themselves what is the most significant thing about their research? Is it that they can’t account for 70% of the efficacy since the mechanism of action is unknown? What is the detail, the issue, the problem that will make most people sit up and pay attention?

Many distinguished scientists- Richard Feynmann, J.B.S. Haldane, and Peter Medawar among them- knew how to hold a popular audience, and they weren’t afraid to address their peers with the same vividness and economy. In fact, their fame became inseparable from their gift for words.

Scientists can be great communicators. Carl Sagan, Primo Levi, E.O. Wilson were (are) great examples. They each had the engaging quality of enthusiasm, and enthusiasm is derived from a Greek term that means divinely intoxicated.

In order to be useful to their companies, and to society, scientists must be able to sell their ideas. Most scientists can think clearly. Many can write clearly. Fewer are spellbinding on the presentation platform, but thoughts that are clearly expressed, especially in live meetings, have greater potential value, and bring credit to the presenter.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

You can find them all here, but I want to share one of them as it relates to this blog: A simple mind-set.

A Simple Mind-Set

There is a stubborn disconnect in many companies. Most senior executives want the same thing from people who present to them: be concise, get to the point, make it simple. Yet few people can deliver the simplicity that many bosses want. Instead, they mistakenly assume that the bosses will be impressed by a long PowerPoint presentation that shows how diligently they researched a topic, or that they will win over their superiors by talking more, not less.

Few things seem to get C.E.O’s riled up more than lengthy PowerPoint presentations. It’s not the software they dislike; that’s just a tool. What irks them is the unfocused thinking that leads to an overlong slide presentation. There is wide agreement it’s a problem: “death by PowerPoint” has become a cliche.

If so many executives in positions of authority are clear about what they want, why can’t they get the people who report to them to lose the “Power” part of their presentations and simply get to the “Point”?

There are a few likely explanations. A lot of people have trouble being concise. Next time you’re in a meeting, ask somebody to give you the 10-word summary of his or her idea. Some people can do a quick bit of mental jujitsu, and they’ll summarize an idea with a “Here’s what’s important…” or “The bottom line is… .” Others will have trouble identifying the core point.

Another possible explanation is that a lag exists in the business world. There was a time when simply having certain information was a competitive advantage. Now, in the Internet era, most people have easy access to the same information. That puts a greater premium on the ability to synthesize, to connect dots in new ways and to ask simple, smart questions that lead to untapped opportunities.

“I’d love to teach a course called ‘The Idea,’” said Dany Levy, the founder of DailyCandy.com. “Which is, basically, so you want to start a company, how’s it going to work? Let’s figure it out: just a very practical plan, but not a business plan, because I feel like business plans now feel weighty and outdated. It seems, back in the day, that the longer your business plan was, the more promising it was going to be. And now, the shorter your business plan is, the more succinct and to the point it is, the better. You want people to get why your business is going to work pretty quickly.”

Steven A. Ballmer, the C.E.O. of Microsoft, said he understood the impulse in presentations to share all the underlying research that led to a conclusion. But he changed the way he runs meetings to get to the conclusion first.

“The mode of Microsoft meetings used to be: You come with something we haven’t seen in a slide deck or presentation,” he said. “You deliver the presentation. You probably take what I will call ‘the long and winding road.’ You take the listener through your path of discovery and exploration, and you arrive at a conclusion.

“I decided that’s not what I want to do anymore. I don’t think it’s efficient. So most meetings nowadays, you send me the materials and I read them in advance. And I can come in and say: ‘I’ve got the following four questions. Please don’t present the deck.’ That lets us go, whether they’ve organized it that way or not, to their reccommendation. And if I have questions about the long and winding road and the data and the supporting evidence, I can ask them. But it gives us greater focus.”

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

African vervet monkeys are always looking around for danger, and when they perceive a threat, they give an alarm that is specific to the threat.

If it’s an eagle, they give an eagle alarm, and all the vervets take up the cry, and take cover under the trees.

If it’s a snake alarm, the vervets do the opposite.  They climb up into the tree repeating the call — Snake!  Snake!  Snake!

If the sentry monkey spots a leopard, it makes the leopard cry, and the vervets likewise leap into the tree, only this time they go out onto the narrowest, most lightweight branches — the perfect place to be when being pursued by a 200  pound cat.

Robert Seyfarth and Dorothy Cheney of the University of Pennsylvania have even stimulated these responses in vervets using alarm call recordings.

I think it’s pretty clear that African vervets have a language.  Their vocabulary may be limited, but their cries perform the same task that our presentations are meant to perform: They get their listeners to pay attention, solve a problem, and DO something specific.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

• Voice & Speech Training
• Archives

The rigid pre-shot routine is believed to help transfer control of the activity away from the cerebral cortex (good for learning new things) to the cerebellum (good for performing complicated tasks under pressure.)

This shift is also documented in an article in Scientific American. However, there are two complicating factors: 1.) The cerebellum is not accessible through conscious thought, and 2.) If we over-monitor our own performance in real time, we run the risk of choking.

So how do you get to the zone of peak performance and overcome your stage fright?  Research suggests that giving yourself one-word instruction (e.g., “smooth,” or, “calm.”) is a good way to go.

“If you use one word, it prevents you from regressing into conscious control, but it’s still strong enough to activate the schematic cue to get that motor program running,” says researcher Daniel Gucciardi.

A good presenter has a routine for preparing early, rehearsing often, and giving herself effective instruction in order to transfer content from her cerebral cortex to her cerebellum.

My advice: Get a routine.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact. 

• Voice & Speech Training
• Archives

Receptive to help and concerned about the consequences of this life-long habit, he is struggling to be mindful of his speech.  Since the physical process of speaking is something we all do without conscious thought, the effort to be aware of the placement of his tongue and lips is a challenge.

He’s getting there.  He’s louder than he was, which is great, and he’s keeping his voice up all the way to the ends of his sentences, but he still needs to slow down and land on every vowel and consonant.  He tends to zip through syllables.  For instance, for constitutional he says cons-too-tional, leaving out that middle ti syllable.

When these mistakes pile up during a high stakes presentation, it makes him appear nervous, and makes him harder to understand.

Smart guy.  He shouldn’t be held back by something mechanical like not knowing where to place his tongue and lips when speaking plain old English.  Of course it’s nothing that voice and speech training can’t fix.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.  Sign up for our presentation tips and learn more about us at http://www.simswyeth.com/.

• Voice & Speech Training
• Archives

For instance, there’s the psychological—the fact that we are all anxious about public speaking, even the best of us.  And when we are anxious, some of us tend to become shy and tentative, and others begin to put on a persona that isn’t natural to them.  Both of these tendencies are less than optimal.  

Then there is the physical aspect.  As soon as we allow our nerves to take over, our voice becomes less confident and so does our body language. And that, in turn, makes us even more anxious.

And then there’s the struggle to select and arrange the material to include in your talk. Too much and you lose their attention.  Too little and you lose credibility.  And while you’re trying to figure out what to include, you have to ask yourself what your objective is—what’s the purpose of your talk, or what you want the audience to know or do.

And in order to answer that question, (what you want them to do) you have to know who they are, how they think, what their biases are, and what motivates them.  Even what words will turn them on, and which will turn them off.

And after that, you have to take a cold hard look at your slides, because if they are designed poorly, they may actually be damaging to your success.

And what if the audience asks you a bunch of tough questions about your information or about possible implications of your content?  Are you prepared for questions and answers, and do you know how to stay in control in the midst of debate?

All these issues are addressed fully in a public speaking course in New Jersey called Presenting for Results^SM.  It is designed for pharma people, biotech, consultants, financial folk, and anyone else who is a “knowledge worker,” which is someone who makes a living gathering and mastering a body of information, making sense out of it, and then communicating the meaning of it so that wise decisions can be made. 

It’s a soup-to-nuts program, two-days long, Feb 22 & 23 at the Upper Montclair Country Club on Rte. 3. The instructor is Sims Wyeth.  The program is offered four times a year, and has had participants from McKinsey, Health Strategies Group, Roche, Pfizer, Johnson&Johnson, and many other major New Jersey firms. 

Visit the website.  Check out the agenda.  Or give us a call to get your questions asked.  973-783-4205. 

The ability to connect with an audience and sell your ideas has an unfair impact on your career.  You can always get better at this hugely important skill. 

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Who is Gary Forman?  He’s a speech writer, a good one.  I know he’s good because last year I partnered with him on a speech for Endo Pharmaceuticals, and he kicked butt. 

What are Mind Mints?  They are nuggets of observed experience that Gary bakes into rich morsels of insight.  They are short, conversational, intelligent, positive, and practical.  They make you think about speaking in new ways.    

Gary surrendered himself to me one day last year to try out a speech he wrote about kicking butt.  Kicking butt is important to Gary because he dislikes mealy-mouthed speeches.  He is adamant about the value of edginess, verve, and the unexpected.   His speech and his delivery were very, very good.  He kicked butt.

If you want to read some good, short presentation tips about speaking, presenting, and speech making, subscribe to Mind Mints at www.GaryForman.com.  

And no, he did not ask me to write this, and I have no financial interest in his business.

• Voice & Speech Training
• Archives

Of course, she meant that, compared to the poor, a higher percentage of wealthy, educated people are thin and healthy.

I am tempted to say something similar about my experience as a consultant to speakers and presenters.  In America, the highly-educated people are tongue-tied, while the less educated people speak with more impact.

As soon as my fingers type these words, I can think of exceptions.  President Obama, Robert Reich, Bill Buckley—all are (were) highly educated and all are good speakers.  And of course, we can all conjure images of less educated people who could prove to be ineffective at the lectern.

Still, in my work with scientists, MDs, PhDs, MBAs, statisticians, actuaries, PharmDs, and engineers of all stripes, I encounter a large number of them who struggle terribly with the task of making compelling sense when they stand up to speak about their area of expertise.

And I also work with many people in the sales profession, and while they all possess native intelligence, and have gone to college, they do not have letters after their names.  And perhaps because of their experience, or their natures, they are, for the most part, pretty darn good on their feet.

Why might this be true—that the highly educated struggle more as public speakers than the less educated?  (By the way, I have no letters after my name.)

Let me speculate.  First, highly educated people see things in shades of gray, not in black and white.  They tend to pride themselves, and are rewarded for being careful with language, avoiding indefensible generalizations, and striving to make fine distinctions in logic and reasoning.  They follow the rules of evidence.  In a word, they’re boring. 

I heard someone say that in a political rumble, Republicans show up with knives and chains, while Democrats show up with library cards.  This is a hit on Obama’s professorial image, but it suggests that an over-educated approach to popular debate is ineffective.

Highly educated people like their speaking to show off their educations.  Regular people like to speak in order to get things off their chest, or to make other people do something.  Like sales people.  They like to get people to buy their stuff.  They don’t care if they sound smart. 

The other thing about highly educated people is that they know more and more about less and less.  They have had to specialize so early in life that they have not been able to read widely outside their area of expertise.  They have a highly specialized vocabulary, and struggle to speak the language of the market place.

Nor have they ever had to study rhetoric, or take a class in public speaking.  Some of them never even took any liberal arts courses.  And by the way, rhetoric is not the dirty word many people think it is.  It is the ancient art (and now science) of getting other people to understand and accept your ideas.   A good thing to know if you’re planning on having a career of any kind.

So America is a funny country.  The rich are skinny, the poor are fat and the highly educated are tongue-tied.

Happy New Year!

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

1. We are unaware.
2. We don’t do what we want, or know how, to do.
3. We don’t practice.

We are not aware of how we come across.  We have blind spots.  Blind areas.  Our education is incomplete.  We have not read the great books on the subject of effective speech.  We have not trained under masters of the art.   We need to expand our awareness.

Even when we know what we should do, or want to do, we don’t do it.  Doing it a new way is hard.  It takes time.  It feels weird.  We experience a drop in our abilities before we see a rise. 

We need a teacher, mentor, trainer, guru, or coach to keep a tab on us.  We need that coach to give us the right tools—the right suggestions—convince us that his or her ideas are the right ones, and then attend to us, patiently, until we are able to make use of the optimal techniques he or she is offering.

We need greater awareness of ourselves and of the inherited traditions of highly effective speech, and we need a chance to practice those techniques under the watchful eye of a coach. 

All top performers have coaches.  They used to be called Dutch Uncles—guys you went to for advice.  Now the uncles specialize in narrow little areas of life, and get paid for their knowledge and their ability to help you implement that knowledge.

You need Dutch Uncles and coaches because this stuff is important, it doesn’t come naturally, and it takes time and effort to make it real.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Presenting for Results^SM Update:

We have scheduled our 2nd public seminar called Presenting for Results^SM. If you are so inclined, please join us on Nov 18 & 19, 2010, at the Upper Montclair Country Club in Clifton, NJ, which is on Rte. 3 East, just east of the Garden State Parkway.  The program is fun, eye-opening, highly experiential and beneficial to your confidence and career, and thus good for your company as well.  Or let somebody who could benefit know about the program. There is very limited enrollment to keep it practical and interactive.  Click here to learn more.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

To clarify this complexity, I have to step back, calm down, and ask myself a question, such as, “What seems to be the problem?”  Then I have to look at the rat’s nest of black wires, and begin the delicate surgery of extricating one wire from the clutches of the other, although sometimes a cord gets hung up on itself.

It would help if I put them away apart from one another, neatly coiled and secured with a twisty or a rubber band.   But that would require memory and forethought, both of which are dwindling assets in my personal portfolio.

But let’s stick with that thought.  Are the cords poorly designed, or am I too lazy to take action to prevent the problem from recurring?

Both.  But since I can change and the cords can’t, I should take steps to prevent their further misbehavior.

So, to clarify complexity, once you see it happen, recognize it as a problem, be patient, think, and separate the elements of it, one from another, keeping them apart with mental twisties or rubber bands, until you assemble them as they were meant to be assembled, plugged into all the logical receptacles.

And don’t forget that if the receptacles happen to be on the surface of the human brain, analogies and metaphors can help you get your message into the gray matter. 

Presenting for Results^SM Update:

We have scheduled our 2nd public seminar called Presenting for Results^SM. If you are so inclined, please join us on Nov 18 & 19, 2010, at the Upper Montclair Country Club in Clifton, NJ, which is on Rte. 3 East, just east of the Garden State Parkway.  The program is fun, eye-opening, highly experiential and beneficial to your confidence and career, and thus good for your company as well.  Or let somebody who could benefit know about the program. There is very limited enrollment to keep it practical and interactive.  Click here to learn more.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

On Oct 19th and 20th, 2010, we kick it off at the Upper Montclair Country Club in Clifton, NJ, which is right on Rte. 3, just east of the Garden State Parkway.

I’m excited about Presenting for Results^SM because it allows me to do what I deeply want, and what I think so many of my clients need.  That is to leave behind, for a short period of time, the culture of measurement and analysis, of information and knowledge, and explore instead aspects of being. 

Big phrase there: “aspects of being.”  What I’m getting at is stuff like “being in the moment,” “being spontaneous,” “being present, “ and “being authentic,”  “being empathic,” and “being assertive.”

Do you remember the album, “Stop Making Sense.”  Something liberating about that phrase.  It urges me to trust my imagination and do or say something out of the ordinary.  It relieves me momentarily of the obligation to be predictable and safe.

I read somewhere recently that any new idea that isn’t shocking and rejected out of hand upon first hearing is probably not a very good idea.

In what state of being does one have to be in order to create a breakthrough idea?  And in what state of being does one have to be in order to be (there’s that word again) a dynamite communicator?

Knowing how to define excellence in public speaking does not confer that excellence on the knower. The excellent public speaker is in a state of being that has to be experienced, and can only be experienced through  practice and coaching.

There’s a book on improv called “Improv Wisdom: Don’t Prepare, Just Show Up.”  At first glance, that doesn’t seem like a good idea.  But if you are a performer, and you’ve trained yourself for the requisite 10,000 hours, it makes a lot more sense, because preparing means you walk onto the stage (i.e., the boardroom, the meeting room, the sales meeting, the client’s office) with a fixed set of responses, whereas, if you just show up, you can respond to whatever happens in a spontaneous and authentic manner.

I recognize it takes knowledge of your subject to be a good speaker, and training to be a good improvisor.   But the knowledge of how to be on the stage is just as important as your knowledge of finance, or law, investing or drug development.

Being needs to be taught and learned, and can  be taught and learned, and that’s what Presenting for Results^SM is about—not all about—but  largely.

To register, or to download the brochure, go to http://www.simswyeth.com/services/pfr/  And if you know people who could benefit from an invigorating educational experience, would you please forward them this post?

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

When asked what he looked for in those he hired, he said, “Leadership, results, and presence.”

About presence he said, “At varying levels of the company you deal with different stakeholders.  Having somebody spend time with a member of Congress is very different than having somebody go downstairs and see that they were appropriately replacing a torn carpet.

As I’ve gone through my career, I’ve been challenged to deal with different stakeholders.  Internally when I was younger and more junior, I probably did pretty well with peers.  But how do you credibly communicate with more senior people, who are not as concerned about details, but want a bigger picture?

So it’s a combination of how you convey things and what you convey to various stakeholders.  Presence is learning to deal with different audiences in a way that allows them to get what they need out of interactions and ensures that the well-being of the company is looked after.

I think you can be a good communicator and you still may not have presence.  There may be someone who is very articulate on a subject and they know levels of detail.  When you get with a particular audience it may not be appropriate to go into those levels of detail, or you may create doubt by even going into the subject matter.

Some people are not very good communicators, but boy, when you get them into their subject matter, they know exactly where and how far to go.

Others are brilliant communicators, but because of the connection between their thoughts and the synapses firing and the words coming out, there isn’t enough time and introspection.  Therefore, they brilliantly communicate something that they shouldn’t be talking about.

Presence is knowing what to communicate, and how.”

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Before now, those with performance jitters have had to contend with the nausea and the nerves on their own, or take beta blockers to battle the symptoms.  New research has come up with another way to fight stage fright:  biofeedback.

“Our research looks at both the psychological and physiological effect of stage fright,”  says Dr. Myron Thurber, a counselor, physical therapist and biofeedback expert from Spokane, Wash.  “It raises our conscious awareness of our heart rhythms by allowing us to see them on a screen.”

In the study, anxiety-ridden musicians were trained in the use of a small biofeedback machine to “train” their body’s emotional response to stress.  After being hooked to the device with an ear clip or finger monitor, the musicians could see their heart’s responses to both anxiety or stress (typified by a jerky, edgy pattern) as well as feelings of joy or appreciation (a smooth, coherent pattern).  After four sessions, the subjects were able to shift their emotional response – holding onto the feelings of joy even while performing – successfully keeping the stage fright out of the limelight.

“After we trained them, people reported on average about a 70 percent improvement in playing ability as well as the same decrease in their sense of stress or performance anxiety,” says Thurber.

In other words, no more flubbed notes, flushed faces or tossed cookies in the recital hall restroom.

Even better, Thurber says the biofeedback machine is both versatile – it can be used for other types of anxiety such as test taking or public speaking – and unobtrusive (about the size of an iPod).

“Some people would practice using it in the recital hall before a performance,” he says.  “People are used to seeing little handheld devices so we hardly notice them any more.”

Have you ever gotten nervous before performing or speaking in public?  What happened?

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

It was fabulous, and so was he, although I did have a few nits to pick here and there.  (It was a little long and I wanted a bit more problem definition.)

But what I really liked was a magical and playful phrase evoking the importance of bringing yourself into any talk you make: the youie youness of you.

Gary was adamant on the subject of authenticity, self-expression, and presence.  He made the case that if you hold yourself back, or try to be something you’re not, you are absent, not present.

We debated about the universality of that claim.  What if, I asked, the youie youness of you is monotonous, tentative, and disorganized?  Does that still work?

Gary is smart, opinionated, and experienced as a writer and performer, so the Gary-like Garyness of Gary is ready for prime time. 

But if my name is Casper Milquetoast, the Caspar-like Casperness of Casper may not serve me well if I’m presenting myself in public.  Caspar must learn how to project his ideas effectively.  He can be Casper, but he needs to learn a few techniques, like how to write a speech, how to craft a presentation, use PowerPoint effectively, and project a stage presence.

It is liberating to hear Gary speak about the Youie Youness of You.  He gives us permission to let our talents take over, to trust ourselves, and to say, “I AM GOOD ENOUGH.”  He holds out the possibility that there is joy in public speaking and presenting, because it is a deep experience of self-expression for the speaker. 

I suppose I’m a bit of a technician.  I don’t think the average guy should walk on a wire between two buildings without some serious training.  Nor do I think he should walk out on stage to deliver a speech or presentation without an adequate amount of knowledge and skill.

Nevertheless, Gary is right.  No matter what you talk about when presenting, your audience is thirsty for the youie youness of you.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Habits such as talking too quietly, or too quickly, or going up at the ends of sentences, or sounding too breathy, or too stereotypically “blue collar”—all these, and other vocal habits, can cause listeners to dismiss our ideas.

This is most obviously a problem for professional people whose job demands that they communicate their expertise, compete for promotion, and sell themselves and their ideas both inside their organizations, and out in the marketplace.

What can be done to help them?

1. Make them aware of the problem.  We are reluctant to do this because the voice is such a deeply personal part of us.  To criticize the voice of another, we think to ourselves, would be hurtful to them.  Quite the contrary, if done in a supportive manner.  Broadcasters and actors were not born with the voices we hear on  radio and TV.  They work with voice and speech teachers to improve the appeal of their on-air presence.  Since we in the business world are always “on” at work, why should we not do what we can to improve our chances to climb to the top?
2. The voice is a wind instrument.  In order to play it well, we must know how to breathe to support the sound, and how to use our tongues and lips to make crisp, intelligible sounds, just as the fingers of a flautist move to stop the air to make specific notes..  These behaviors are easily learned with practice.  A good voice and speech teacher can be found at any university with a drama department.  He or she can help improve the credibility of a voice, and reduce the effect of any accent that might be getting in the way.
3. Finally, someone who seeks to improve his or her vocal presence should expect that it will take some time.  One does not learn how to play a wind instrument in a day. But with effort, one can improve the expressive range, the strength, and the resonance of a voice, and discover an ancient truth: that we are judged by how we speak.

I say the truth is ancient because I recently discovered this quote from The Book of Sirach, written in Hebrew in the 2^nd Century BCE.

When a sieve is shaken, the husks appear;

So do a man’s faults when he speaks.

As the test of what the potter molds is in the furnace,

So in his conversation is the test of a man.

The fruit of a tree shows the care it has had;

So too does a man’s speech disclose the bent of his mind.

Praise no man before he speaks,

For it is then that men are tested.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Both speak without notes, use pictures and graphics as visuals (without a bulletpoint in sight), demonstrate that they have internalized their content, and in fact have memorized some verbal “riffs” that delight their listeners.

But what if they had used notes?  Would that have damaged the appeal of their presentations? 

I think it depends on how they used them.

If they had stood, hands in-front, head down, clutching a deck of 3×5 cards, yes—they would have damaged their appeal.

But if they had had, at their disposal, a lectern or a table, where they could have gone to glance down at an outline, would that have hurt their appeal?  I doubt it, as long as each of them maintained their liveliness and engagement with their listeners.

Audiences crave intimacy with a speaker.  In addition to getting the pleasure of a new thought from a speaker, (or having an old idea buffed and polished) they want the speaker to be good company—entertaining, bright, and well-informed. 

When we use notes in such a way that we devote the bulk of our attention to the audience, and not to the documents in front of us, we are in the zone of peak performance. 

After all, the presence of notes indicates that we have prepared, that we strive to be organized, and that we are respectful of the gift that our listeners give us—the gift of their attention.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

It seems to me that many scientific and technical speakers take their own work for granted, as if expressing appreciation for the mysteries they’re exploring would be unprofessional. 

I find this tendency to be damaging to the scientific and technical presenter’s ability to create excitement and comprehension in their audiences, especially when they’re speaking to lay audiences, where it is crucial to set up the context and dramatize the strangeness and wonder of the work.

Furthermore, when the scientific or technical speaker is trying to raise money or sell an asset or idea, his ability to generate enthusiasm and curiosity helps predispose an audience to take a second look.

What can be done for scientific and technical presenters who are tasked with getting lay audiences to understand and appreciate the dramatic power of their work?

Strangely enough, the Gettysburg Address has something to teach them.

The Back Story

President Lincoln began his famous speech with the back story—the big picture.  “Four score and seven…”  He reached back 87 years (a score is a quantity of 20) and summarized American history in one sentence. 

Scientific and technical presenters can do this too.  They can summarize the work done in their particular field up until the present, implying that the project under discussion builds on a body of research that is important to humanity.

The Current Problem

President Lincoln then defined the intractable problem the country faced in the present moment.  “Now we are engaged in a great civil war…” he said.

Scientific and technical speakers should do the same.  Having summarized the work of previous experts, they should describe the problem that remains to be solved.  This is important because it helps people take an interest in the topic.

The Question that Needs to be Answered

Then President Lincoln asked a question—not directly, but he implied one—which is, “What can I possibly say here to honor the men who died?” 

He answers the question by saying that no words he can speak will do the job.  Instead, he asks his audience to rededicate their lives to the “proposition that all men are created equal.”

Scientific and technical presenters can also use this technique:  ask the question that needs to be answered, and then offer an answer.

For instance, a biotech firm developing on a new HIV compound might phrase such a question like this:  “Given the long march HART (highly-active anti-retroviral therapy) has taken, and since, in that time, few agents in this class have made it to market, and those that did suffered from food issues and lipid abnormalities, what attributes has this compound demonstrated to justify our confidence in its ability to clear all regulatory hurdles and play a significant role in the treatment of HIV?”

The Answer to the Question

At this point in the talk, the scientific or technical presenter should proceed to make his or her argument for the value and importance of the product, just as President Lincoln made the case for honoring the dead by continuing to prosecute the war.

Delivery

Finally, the scientific and/or technical speaker must make the case with some enthusiasm.  Getting others to appreciate the incredible journey science continues to take requires more than words.  It requires the emotional expression of awe and wonder—an overt appreciation for the mystery of things.

After all, emotions are contagious.  Without emotion, a speaker’s ideas are rarely catching.

• Voice & Speech Training
• Archives

Angela Lansbury

They were not alone.  Most Broadway actors have strong speaking voices.  The question is:  did they become successful because they were gifted with such speaking voices, or did they work to develop their instruments?

The answer?  Who knows?  Some of us are born with a distinctive speaking voice, some of us are not, and others work their butts off to develop their speaking voice so they can have the career they want.

You are not an actor, and yet like an actor, your success depends on the impression you create and on how you perform on the job.  In fact, the sound of your speaking voice is arguably the most memorable thing about you: it echoes in the minds of those who have met you and worked with you.  Yet most of us get no training on how to use our speaking voices.

That’s too bad, because the speaking voice is perfectly trainable.  It can be tuned, like a guitar or a piano.  And training your speaking voice can be incredibly fun.

Here in New Jersey, training the speaking voice is a personal and professional goal for many.  Whether they are young women seeking to increase their image of authority and gravitas when they speak, or men with successful careers who want to minimize the stigma of an accent, they seek out private or group instruction in training the speaking voice as a passport to success.

Training the speaking voice covers:

• how to breath in order to support your sound
• how to release habitual tension in the speaking process
• how to expand the range, resonance and deep dark color of the voice
• and how to enunciate vowels and consonants with clarity and precision

Because New York and New Jersey are melting pots of ambitious and successful people—people who see opportunity and want to take advantage of it—many of them want to develop their speaking voices as their number one calling card.

Also a large number of major corporations in New York and New Jersey want to retain highly skilled knowledge workers who must interact with teams and present their specialized knowledge to others.  Helping these people to contribute to the organization is one of the many reasons why companies seek out training for voice and speech.

The speaking voice is the world’s greatest instrument—of leadership, change, and communication.  Tune your instrument.  Practice your instrument.  Become a master of your instrument. 

The rewards, for you and your company, will be positively resounding.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Apparently, President Bush had learned at Yale that all speeches should have an introduction, three points, a peroration, and a conclusion.

(What’s a peroration?  It’s the wrap-up, in which you remind the audience, in new words, what has been proven and what you urge them to do.)

Matt the speechwriter found this template lacking in creativity.  “To hell with Yale,” says Matt on page 188 of his book.  “I’d gone to the University of Michigan, where we learned that speeches should be fun.”

I agree.  A speech without the spirit of humor, or joy, or playfulness is about as exciting as a mashed-potato sandwich.

To stimulate your creativity as a speechwriter or presentation developer, I give you Mr. Tom Waits.

Tom Waits is a good model for creativity, because on National Public Radio, Tom  interviewed himself (itself a creative act,) asks himself some creative questions, and comes up with creative answers.

For instance, he asks himself what’s the most curious record in his collection.

His answer?  “In the seventies a record company in LA issued a record called ‘The best of Marcel Marceau.’ It had forty minutes of silence followed by applause and it sold really well. I like to put it on for company. It really bothers me, though, when people talk through it.”

Then he asks himself what’s wrong with the world. 

“We are buried beneath the weight of information, which is being confused with knowledge.

Quantity is being confused with abundance, and wealth with happiness.

Leona Helmsley’s dog made $12 million last year… and Dean McLaine, a farmer in Ohio, made $30,000.

It’s just a gigantic version of the madness that grows in every one of our brains. We are monkeys with money and guns.”

Click on the link and read the rest of it.  It’s playful and will invite your creativity to e-merge with your business savvy.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

In his entertaining memoir Speech*Less, speech writer Matt Latimer reveals something about the speeches developed for President G.W. Bush.  By the way, he was one of the speech writers.

‘I quickly discovered the answer to a question I’d been asked by people since I’d arrived at the White House:  why did the President’s speeches always seem to be so bad?  It turned out it was intentional.  On my very first day, Bill McGurn and Marc Thiessen both told me that the president was “okay” with a flat speech.  All he cared about was logic and organization, not eloquence.  As a student at Yale, the President had learned that all speeches should have an introduction, three points, a peroration, and a conclusion.  I didn’t even know what a peroration was.  The president wasn’t as insanely rigid about this approach, though, as Bill and the other writers thought he was. I’d read many of his finer speeches in his first term, and they rarely followed this pattern.  But pushing the President to like a speech that was written differently was too risky.  The writers all lived in fear that he’d blow up at them, which on occasion he’d been known to do.  So in the quest for rigid logic—point A to point B to point C to conclusion—language that satisfied the President in one speech would be cut and pasted into the next speech and then the next.’

Matt decides that, since he didn’t go to Yale but rather attended the University of Michigan, he was not obliged to follow the routine.

The Bush Doctrine of speech writing sounds suspiciously like the models I’ve seen being peddled to the business community.

Having a model is good, because it saves time and helps you think about structure.  But slavish devotion to models creates M&M: monotony and mediocrity.

Look for a way to use your model as a spring board to create an EXPERIENCE for your listeners.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

The Wick Smith Approach is based on the four elements in an ad:

The Headline, The Image, The Body Copy, The Logo

Each one has a role to play, and each viewer will have his or her own preference as to which is most important.

The Headline is the big idea or the claim being made by the ad. People who like the big picture and avoid the details prefer to read the headline.  Since people make decisions out of fear or desire, a headline should target one of those emotions.

The Image appeals to the visual thinker. The Image could evoke a problem that needs to be solved, or an aspiration that the viewer has. Either one stimulates the emotions and moves the viewer to action.

The Body Copy is meant to give the reader reasons to buy—some would even say “permission” to buy. For instance, expensive chocolate companies often compose body copy trying to convince prospects that they are “worth it,” and deserve a little luxury in their lives.

Finally, the Logo is meant to build the relationship. It is the identity of the company, and therefore the sign of trust and reliability, or perhaps of excitement (Ferrari) or innovation (Apple), or perhaps luxury (Tiffany).

Speeches and presentations need all four of these elements.

First, the Headline. The speaker should be able to articulate the Headline, or premise of the talk, in one simple sentence. For instance, “Everyone can become a better speaker,” is the premise of this blog (and this article.)

PowerPoint should be used to supply visuals to support the spoken word, or if the speaker chooses to NOT USE POWERPOINT, he can tell stories or use metaphors and analogies to paint pictures in the mind of the listeners.

In a presentation, Body Copy is the proof you marshall under your claims. Each slide should have a Headline that makes a claim, and the imagery or data on the slide should supply the evidence that the headline is a valid conclusion.

It is ill-advised to put body copy on a slide because it is hard for the audience to read slides and listen at the same time.

Much better to put dramatic imagery on your slides and put the detailed narrative in the notes section of the PowerPoint page.

Finally,  in a presentation, the Logo is YOU. You are not a corporation. You are a person, and your behaviors and look should be consistent with the message you strive to impart.

Furthermore, the presentation should be all about the audience, not all about how cool you, your company, product, or ideas are. So, in a sales presentation, I suggest that you remove your company Logo from all your slides except the title slide.  Instead, put your prospect’s Logo on the slides.

Conclusion: Good ads persuade us to buy through four channels of communication:

1.  The claim,  generalization, or summary headline

2.  The details and evidence to prove that the headline is true and valid

3.  An image that enables us to feel the benefit of the offering

4.  A logo, or a branded source of information, that strives to earn our trust in the argument being made.

Speeches and presentations have similar elements: Key take-aways! Data, facts and other forms of proof (such as stories) that justify the key-takeaways! And Imagery on the slides or created in the mind of the audience by the speaker telling vivid stories!

And then there is you, the speaker, the source of the information. Your comfort, confidence and ease on stage help you generate the willing suspension of disbelief amongst your listeners, which allows them to take a chance on you and your idea.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills andpublic speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

What are those rules?  One of them is that the human mind is drawn to problems, puzzles, and mysteries.

Rather than seeking to capture the attention of the audience by making a case for the puzzling mystery of the topic at hand, most scientific and technical speakers simply begin with their objectives, methods and data.

This may be admirable science in some circles, but it is not effective communication because it fails to provide the context for the content.

Effective communication seeks to gather the attention of an audience by igniting curiosity and emotion, and only when it has done so can it pull the many human minds present in the same direction.

For instance, let’s say a locomotive is backing up to hook onto a long train of railroad cars.  If it fails to connect, it cannot pull the train forward.

A speaker who does not connect with an audience has the same problem:  He cannot pull his listeners forward unless he has somehow gotten his hook into them.

To sink the hook, a scientific or technical speaker must leave the narrow realm of his expertise and put it into broader context.  He must make a case for the importance of the problem he is working on, or for the maddening slipperiness of the always- receding solution he seeks.

This is the skill of the storyteller, the weaver of tales, the painter of pictures that draws us in—deeper and deeper.  This is the skill of the dramatist, whose opening scene makes us want to stay tuned, and whose subsequent scenes keep us asking the question, “Where’s this going?  What’s going to happen? “

A doctor, researcher, or engineer can improve her outcomes by applying the scientifically established principles of communication.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Robert Zajonc

He was interested in determining which influenced the other more strongly.  On balance, he came down on the side of emotion.

He was best known for establishing what he called “the mere exposure” effect.  In this experiment, he showed subjects a series of random shapes in rapid succession—so rapid that they could not possibly tell if any were repeated.

When subjects were later asked which shapes they found most pleasing, they reliably chose the ones to which they had been exposed the most often, though they had no conscious awareness of the fact.

Familiarity, in other words, breeds a kind of affection, an established truth that has, ever since, encouraged advertisers to repeat themselves.

Speakers can do the same.  Find a phrase, an image, or a single word to weave throughout your talk. 

“I have a dream,” is such a phrase.  “Of the people, by the people, for the people,” is another.  And the current American President, Mr. Obama, has been repeating the word, “Responsibility,” perhaps to defuse the charge that he’s bailing out reckless banks and irresponsible people.

“Every word uttered strikes a note on the key board of the imagination,” said Ludwig Wittgenstein. 

Choose the words or phrases to repeat so that your audience will remember your message with affection.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Empathy

Many leaders get into trouble by getting too far ahead of their constituencies without taking the time to connect with those they lead.

Two examples come to mind.  The first is Paul Wolfowitz, who moved from the Bush II Administration to be head of the World Bank.  It was widely reported that he failed in that position because he was unable to “win the building” before he tried to conquer the global challenges he was hired to address.

The other is Laurence Summers, the former President of Harvard University and now special advisor to President Obama.  In his dealings with the faculty, he lost their support and was forced to resign.

Just as leaders need to “win the building” in order to move the organization in a chosen direction, a presenter needs to connect with the audience before he takes them on a deep dive into his content.

A presentation is a micro-moment of leadership, a potentially defining one.  How can we connect before we drill down into the details of our message?

Display your civility
Civility is a formal expression of empathy.  It is good manners.  It predisposes your audience to like you.  Civility shows respect for the occasion and for the audience, and in return, encourages them to be civil to you.

Display self-effacing humor
All humor is inherently persuasive, but self-effacing humor is particularly winning.  It shows the audience that you don’t take yourself too seriously, that you have a degree of humility and self-awareness, and that you are likely to be good company as you lead them through your content.

It’s all about them
As I have mentioned in other blog postings, make your content “all about them.” So many sales presentations could be titled, “My product is cool,” or “My Company is the best.”  It’s more effective to demonstrate an understanding of their situation and then introduce your product/service/company/idea as a solution to their problems.

Display similarity with your audience
People are likely to listen to those they perceive to be similar to them.  At the start of a talk, it’s a good idea to try to link yourself to what they are familiar with.   However, if it’s too much a stretch, it’s pandering.

I once spoke to a group of anesthesiologists, and pointed out that we were in opposite professions.  They knew they were in trouble if their clients were awake, and I knew I was in trouble if my clients were asleep.

It seemed to work.  Being honest about differences must help with credibility.

Act as if you heard they love you
Many great plays dramatize the fact that if we think somebody likes us, we like them back, and are much more likely to display gestures and expressions that communicate a sense of closeness.  (I am thinking particularly of Malvolio in Shakespeare’s Twelfth Night.)  Radiate your delight at being in the presence of your “loving” audience, and they will reciprocate.

Display your curiosity
One of the easiest presentations to give is to report research about the audience to the audience.  All audiences are fascinated with themselves.  If you can tell them things you’ve learned about them, or about individual members of the audience, and express real interest in what they do and how they do it, you stand a better chance of building rapport.

Remember this:  if you’re a speaker and you lack empathy, you’re like a sled dog who has slipped out of his harness.  You’re not connected, and you’re moving nobody forward.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

When we consult Maslow’s Theory, we learn that people have a hierarchy of needs.  At the bottom of the pyramid are physiological needs—the need for air, water, food and excretion.  Most business arguments cannot invoke these as rewards for compliance, or as punishments to be feared if the listener fails to do what the speaker suggests.

Next up on the list are the emotional needs for safety. These include the needs for security of body, employment, and property.  Politicians often claim that certain ideas, programs or “isms” threaten our security.  Healthcare companies appeal to our deep need for well-being.  And business arguments can invoke the loss (and the possible increase) of employment security as emotional reasons to endorse a particular initiative.

The need for love in the business world is the need for social connections and a sense of belonging.  Since we spend more hours with our colleagues at work than we do with our families, this need provides a strong lever for a business speaker seeking to sway an audience.

The workplace is even more significant for us as a forum in which we can earn distinction and status.  Our need for esteem is profound, both self-esteem and the need to be respected and acknowledged by our peers.  It is often said that pay is not the greatest motivator.  The greatest motivator is recognition and acknowledgement.

If we are lucky enough to satisfy all the needs mentioned above, then we will work for self-actualization. This will include our desire to make a difference, to develop our deepest human abilities for feeling, imagination, caring, and spontaneity.  It seems that Apple Computer and Google have marketed themselves as employers where self-actualization is possible—where creativity and “changing the world” are part of the business culture.

All persuasive arguments have an emotional component.   But it requires a deft touch.  If you overplay your point, you lose credibility.  Subtlety and indirectness are essential.

For instance, you cannot say,  “You are a small and vulnerable outsider dealing with a vast, deceptive insurance industry.  Work with us.  We’re friendly.”

Much better to hire a little talking gecko with an Australian accent and get him to personify your company.  He’ll reduce your audience’s anxiety, and build customer loyalty, even while he’s making a simple rational argument that he can save you money.

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

I am a font.  I’m Copperplate31ab.

You’re a font—Southbee Two. 

I am elegant and stately—I live on wedding invitations.

You are playful and informal.  You live beside railroad tracks, and on those rock walls along two-lane roads.  High-school Romeos proclaim their love with you.

I win points for being subtle and intellectual. 

You get points for being real and authentic.

I get points for balance and restraint.

You get points for telling it like it is.

I get penalized for being professorial and aloof. 

You get penalized for being overly simplistic and intemperate.

I can succeed in places that you can’t, and you can win the war of words where I can’t even gain entrance.

I am a font—Copperplate31ab.  I grew up in Hawaii and California.  My father was from Africa, my mother from Kansas. 

You are a font—Southbee Two.  You grew up at Andover and Yale, and maybe a little in the White House.

How come I’m Copperplate? I should be Southbee.

And how did you get to be Southbee? You should be Copperplate.

We should stop trying to be the fonts we want to be, and start being the fonts we are.

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Don’t start by digging through your slide library and pulling the old standbys out.

Rather, answer these questions.

1. What is the topic or subject you are reporting on? Be clear with yourself so you can be clear with your audience.
2. Why is your topic important enough to be on the busy agenda of senior level managers?
3. What questions will your audience be asking?  Can you answer them early in your presentation?

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives

Four-hundred and six years later, what he says remains good advice for a presenter too.  Look how he’s telling them to speak clearly—“don’t talk as if you had marbles in your mouth,” he’s saying.

Also, he warns them not to wave their hands around too much because while passion is a great thing in a speaker, too much passion damages their credibility and distracts the audience from what they’re saying.

Here it is:

“Speak the speech I pray you as I pronounced it to you,

trippingly on the tongue; but if you mouth it as many of your players

do, I had as lief the town-crier spoke my lines. Nor do not saw the

air too much with your hand thus, but use all gently; for in the

very torrent, tempest, and, as I may say, whirlwind of your passion,

you must acquire and beget a temperance that may give it

smoothness.”

Hamlet, by William Shakespeare

Act 3, Scene 1

Go to executivespeechcoachny.com to see more ancient wisdom from a speaker coach who was actually a Prince.

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

• Voice & Speech Training
• Archives