When we watch TED talks, such as Rory Sutherland’s on the power of advertising, or Hans Rosling’s on the power of data, we are watching two men who know their way around the presentation platform.

Both speak without notes, use pictures and graphics as visuals (without a bulletpoint in sight), demonstrate that they have internalized their content, and in fact have memorized some verbal “riffs” that delight their listeners.

But what if they had used notes?  Would that have damaged the appeal of their presentations? 

I think it depends on how they used them.

If they had stood, hands in-front, head down, clutching a deck of 3×5 cards, yes—they would have damaged their appeal.

But if they had had, at their disposal, a lectern or a table, where they could have gone to glance down at an outline, would that have hurt their appeal?  I doubt it, as long as each of them maintained their liveliness and engagement with their listeners.

Audiences crave intimacy with a speaker.  In addition to getting the pleasure of a new thought from a speaker, (or having an old idea buffed and polished) they want the speaker to be good company—entertaining, bright, and well-informed. 

When we use notes in such a way that we devote the bulk of our attention to the audience, and not to the documents in front of us, we are in the zone of peak performance. 

After all, the presence of notes indicates that we have prepared, that we strive to be organized, and that we are respectful of the gift that our listeners give us—the gift of their attention.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

When working on scientific and technical presentations, I am often amazed by the wonders of the science being presented and, at the same time, shocked by the speaker’s lack of awe or appreciation for the mystery and power of his own work.

It seems to me that many scientific and technical speakers take their own work for granted, as if expressing appreciation for the mysteries they’re exploring would be unprofessional. 

I find this tendency to be damaging to the scientific and technical presenter’s ability to create excitement and comprehension in their audiences, especially when they’re speaking to lay audiences, where it is crucial to set up the context and dramatize the strangeness and wonder of the work.

Furthermore, when the scientific or technical speaker is trying to raise money or sell an asset or idea, his ability to generate enthusiasm and curiosity helps predispose an audience to take a second look.

What can be done for scientific and technical presenters who are tasked with getting lay audiences to understand and appreciate the dramatic power of their work?

Strangely enough, the Gettysburg Address has something to teach them.

The Back Story

President Lincoln began his famous speech with the back story—the big picture.  “Four score and seven…”  He reached back 87 years (a score is a quantity of 20) and summarized American history in one sentence. 

Scientific and technical presenters can do this too.  They can summarize the work done in their particular field up until the present, implying that the project under discussion builds on a body of research that is important to humanity.

The Current Problem

President Lincoln then defined the intractable problem the country faced in the present moment.  “Now we are engaged in a great civil war…” he said.

Scientific and technical speakers should do the same.  Having summarized the work of previous experts, they should describe the problem that remains to be solved.  This is important because it helps people take an interest in the topic.

The Question that Needs to be Answered

Then President Lincoln asked a question—not directly, but he implied one—which is, “What can I possibly say here to honor the men who died?” 

He answers the question by saying that no words he can speak will do the job.  Instead, he asks his audience to rededicate their lives to the “proposition that all men are created equal.”

Scientific and technical presenters can also use this technique:  ask the question that needs to be answered, and then offer an answer.

For instance, a biotech firm developing on a new HIV compound might phrase such a question like this:  “Given the long march HART (highly-active anti-retroviral therapy) has taken, and since, in that time, few agents in this class have made it to market, and those that did suffered from food issues and lipid abnormalities, what attributes has this compound demonstrated to justify our confidence in its ability to clear all regulatory hurdles and play a significant role in the treatment of HIV?”

The Answer to the Question

At this point in the talk, the scientific or technical presenter should proceed to make his or her argument for the value and importance of the product, just as President Lincoln made the case for honoring the dead by continuing to prosecute the war.

Delivery

Finally, the scientific and/or technical speaker must make the case with some enthusiasm.  Getting others to appreciate the incredible journey science continues to take requires more than words.  It requires the emotional expression of awe and wonder—an overt appreciation for the mystery of things.

After all, emotions are contagious.  Without emotion, a speaker’s ideas are rarely catching.

Angela Lansbury and Cate Blanchett spoke briefly at last night’s TONY AWARDS ceremony.  They both have magnificent speaking voices.

They were not alone.  Most Broadway actors have strong speaking voices.  The question is:  did they become successful because they were gifted with such speaking voices, or did they work to develop their instruments?

The answer?  Who knows?  Some of us are born with a distinctive speaking voice, some of us are not, and others work their butts off to develop their speaking voice so they can have the career they want.

You are not an actor, and yet like an actor, your success depends on the impression you create and on how you perform on the job.  In fact, the sound of your speaking voice is arguably the most memorable thing about you: it echoes in the minds of those who have met you and worked with you.  Yet most of us get no training on how to use our speaking voices.

That’s too bad, because the speaking voice is perfectly trainable.  It can be tuned, like a guitar or a piano.  And training your speaking voice can be incredibly fun.

Here in New Jersey, training the speaking voice is a personal and professional goal for many.  Whether they are young women seeking to increase their image of authority and gravitas when they speak, or men with successful careers who want to minimize the stigma of an accent, they seek out private or group instruction in training the speaking voice as a passport to success.

Training the speaking voice covers:

• how to breath in order to support your sound
• how to release habitual tension in the speaking process
• how to expand the range, resonance and deep dark color of the voice
• and how to enunciate vowels and consonants with clarity and precision

Because New York and New Jersey are melting pots of ambitious and successful people—people who see opportunity and want to take advantage of it—many of them want to develop their speaking voices as their number one calling card.

Also a large number of major corporations in New York and New Jersey want to retain highly skilled knowledge workers who must interact with teams and present their specialized knowledge to others.  Helping these people to contribute to the organization is one of the many reasons why companies seek out training for voice and speech.

The speaking voice is the world’s greatest instrument—of leadership, change, and communication.  Tune your instrument.  Practice your instrument.  Become a master of your instrument. 

The rewards, for you and your company, will be positively resounding.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.