Business Presentations: Stay Positive

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What do you do when your product is losing share to a new competitor and it’s time to present the annual marketing plan?

Stay positive! Acknowledge the challenges and the implication, but do so in a matter of fact manner, and move quickly to your proposed solution.

Even if you have a snowball’s chance in hell of recovering your market share, put together a plan that could work if everything were to break in your favor.

And demonstrate commitment in your choice of words, your posture, and your tone of voice. Everyone knows it’s a bad situation before you begin, so you must demonstrate belief in the possibility–however small–of success.

We are not rewarded in business for dragging problems into the board room and dumping them on the table in front of senior people. We are rewarded for being crystal clear about the situation, and giving them the best option you and your team can devise.

You are the captain of your brand. There is no honor in leaving the ship while it sinks. Your job is to fight to the end. The brand may go down, but you will be remembered for your determination and optimism in the face of dire odds.

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